Email Copywriting: A Quick Guide On Different Types and What They Do

Nurture Emails

  • Build trust in your brand
  • Introduce cross-sell and upsell opportunities
  • Feels more personal
  • Maintain and grow relationships
  • Saves money on ad spending
  • Can be automated

E-Newsletters

  • Build brand trust
  • Position yourself as an authority in your niche
  • Engage and captivate subscribers
  • Provide solutions to their burning questions
  • Keeps your brand top of mind
  • Increases retention and referral opportunities

Welcome Email

  • Show brand voice and identity
  • Sets the tone
  • Opens up cross-sell and upsell opportunities
  • Show customers next steps and what to expect from the relationship
  • Offer tutorials on a service like “getting started”

Promotional or Invitation Emails

  • Increase warm lead generation
  • Provide value for customers
  • Save money in ad spend
  • Increase brand trust and authority
  • Gain new customers and referrals

Email marketing can be a sure thing

--

--

Growth minded writers for growth minded businesses. If your brand wants to make a positive impact, we want to help you tell the world about it.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Marco Biondi

Marco Biondi

14 Followers

Growth minded writers for growth minded businesses. If your brand wants to make a positive impact, we want to help you tell the world about it.